I’ve spent the better part of twelve years anchoring the news. Whether it was in a frigid studio in Austin, Minnesota in the middle of winter, the dry, desert air of the studio in Tucson, Arizona, the humid, sticky studio in Orlando, Florida or the quiet, chilly and sometimes hot studio of Miami, Florida, one thing is for certain: I’ve watched a heck of a lot of TV commercials prior to the beginning of newscasts.
National commercials are generally the same, well produced and they stick to the script since large marketing companies develop them. They have to be good. Local commercials are amazing. They can be ridiculously clever or painfully horrific. Either way, they’re much more affordable. But sometimes you’re just lucky enough to spot something right down the middle: enter the Hoveround commercial featuring the golden pipes of Michael LeLand.
My camera operator Darrel and I use it as a daily pick-me-up. We sing along with LeLand as he belts out the pitch:
Hoveround takes me where I want to go….Whhhherre will it send me?
I’m not sure where it’ll send anyone, but the Hoveround chair will get you where you want to go – given you’ve charged it and you’re not in a hurry. Just check out where these ladies ended up…the Grand Friggen’ Canyon!
After doing a search for the identify of this large, African American man with amazing vocals, I finally discovered his name was Michael LeLand. And when I first saw him, he was STANDING! Right away I felt great for him. Sometimes we forget actors…well, act.
I learned LeLand has an impressive resume from the stage and as a producer. His resume states:
Michael LeLand has worked as an actor, singer, writer, theater educator, producer, choreographer and director in New York City and in his hometown of Philadelphia for over fifteen years. Mr. LeLand’s work as a director has received critical acclaim from The New York Times, Village Voice, New York Amsterdam News, Back Stage, The Off-Off Broadway Review, The Philadelphia Inquirer, Philadelphia City Paper, and Canales Magazine.
Currently Mr. LeLand has several projects in different stages of development. In November his play Faded Corsage will be present as part of Sticky A one act theatre festival featuring short plays set in bars, produced by BlueBox Productions at the Bowery Poetry Club in New York City. In December he will be directing Theatre Double’s Black Nativity in Philadelphia.
Wow, that’s quite a long way from pitching the Premier Power Chair.
I’m happy to have found the identity of the man who brings a few seconds of sheer joy to my day with song. Bravo on a job well done. And here’s hoping that the Hoveround will send you to many more theatrical productions…hell, maybe some blockbuster movies. Hollywood, hire this guy!
And now for your listening pleasure….ladies and gentlemen, Michael LeLand:
This commercial is classic! Comes with a free tote bag, travel mug and you can take it to the Grand Canyon! YOU CAN’T BEAT THAT!!!!
i have seen this guy in person. He really is a tremendous talent.
Awesome! Great to see my ex-next door neighbor doing this commercial. Go Michael!!
“Give and take?” Or rather “takes and sends.” If hover round takes me where I want to go, it will send me nowhere. People send letters. The postman takes them where those who pay the postage send them. When will advertisers learn to speak the language? This song sends me to the crazy house.
Thanks for this article Josh, Ryan told me to check this out. The commercial is always on during the Price is Right, and I find myself singing along. Plus the makes the best ringtone ever!
Hey Rich: Thanks for the comment. We love the commercial. It airs just before our newscast on CBS. Check out below, Hoveround talent Michael LeLand himself stopping by to comment! Thanks, fellas!
How did you do that I would love to get it as my ring tone
Hey Michael: There are many ways to do it — Here is just one option: http://evolver.fm/2011/06/27/how-to-turn-youtube-videos-into-ringtones/ –Sounds like a good idea! I may have to try it. Is Hoveround ever going to update their commercial (not that they should). It’s the best! Thanks for stopping by.
Michael and Josh, I used Quick voice for my iPhone and recorded it from the tv. I can send the email with the recording and it has instructions on how to add it to your ringtones. It did mess with my other ringtones but I didn’t mind this is my favorite one. Thanks Rich
HOW DO YOU GET IT AS A RINGTONE
[…] back in time a bit and enjoy this lower budget commercial with a melodic and unforgettable tune: Hoveround… takes me where I want to go, where will it send […]
If anyone is interested please this is my current project http://www.theatredouble.net/
So, I was listening to the local “Oldies” station the other day and I heard what seemed to be familiar lyrics something like…” blah-blah takes me to where I want to go. Where will it take me?”
That got me to thinking “Hey, the Hoveround dude done stolt the tune and almost lyrics to an oldie?” … but I never got to hear the name of the song (or the singer’s name) after it was finished playing.
Would you happen to know the song it was “based” on?
NOPE THIS IS WERE THE SONG COMES FROM
Thanks, my friend!
Have a great day, dude!
thanks ill try it
Sad news: Michael LeLand passed away last month.
For those who would like to attend the Memorial Service:
Saturday April 22nd at 11 AM
Germantown Presbytarian Church
6149 Greeene Streeet Philadelphia, PA.
Memorial Banquet to immediately follow at Temptations Banquet Hall, 218 West Chelten Avenue Philadelphia, PA 19144