Thanks to my friend Justin from San Francisco for pointing out this gem.
If you’re a cat lover and want to adopt a cat, this is for you. For the record, I wasn’t a fan of cats for years. But now I have two. They’re arrogant, pompous and lazy. But they blow my mind in a bizarre kind of way that keeps me pretty impressed with how smart they are. So yes, I now like them.
Back to the story. Uber is a venture-funded start up that arranges rides for travelers. But what started as a pickup service has not blossomed into a delivery service and now they are delivering cute, furry, adoptable kittens in celebration of National Cat Day.
I don’t have to tell you how popular cats are on the internet. You see them everywhere, especially starring in videos. Heck, I even made a video of my cat helping me clean the kitchen (don’t hate).
Uber customers can now order kittens to snuggle with for 15 minutes. And yes, they can adopt them for life if they choose. Here’s CNET‘s explanation:
If you open up your Uber app between 11 a.m. and 4 p.m. local time, you’ll see a “KITTENS!” option. Uber warns that users should expect high demand, so you may have to try a few times to actually score some kitten time.
If you’re lucky enough to snag some of that limited kitten time, Uber will deliver an adoptable kitten (along with an animal shelter volunteer) to your location. You’ll get 15 minutes with the kitten, as well as “Ace of Cakes” cupcakes and some Uber swag. You even get to track your cat delivery en route by watching the kitten head icon on the Uber map in your app.
The whole experience costs $20, and all the proceeds go to your local shelter.
This is a pretty genius idea given the cat-explosion on the internet. And it’s for a good cause and you can see some other companies are jumping at the chance to get some pretty good promotion.
Only downfall? Kinda tough to return a kitten. Doh!